I see you’re in the market for a digital marketer. Because why else would you have clicked this blog? Whether you need to fill a roster, or are looking for a promising rookie to be your ringer in the near future, I can tell you with great confidence I am a strong candidate to fill […]
Read more "What I Can Do For You As Your Digital Marketer"If there’s one thing that I obsess over more than trend metrics, it’s superheroes. It’s no doubt that Hollywood has been riding the superhero train to oodles of money the past decade. However, if you’re a comic geek like myself, you’ll notice studios have been playing it safe with the more popular characters (Spider-Man, Superman, […]
Read more "Analytics, Metrics, and Superheroes. Oh My!"Okay. Let’s just get this out of our system now. How do you direct marketing efforts to people that aren’t focusing on the channels you put your integrated marketing communication (IMC) efforts into? It’s not a trick question, you simply market to where they are, even if that means stuck in traffic in the middle […]
Read more "Mobile Marketing: Wake Me Up So I Can Sell On The Go-Go"As I continue to binge-watch as much Mad Men as I can before the final season dawns upon us, a thought crosses my mind just how different the world of advertising has changed from the days of Mr. Draper. How long would Sterling Cooper last against a powerhouse, such as Wieden+Kennedy in today’s day and […]
Read more "Programmatic Ad Buying vs. Native Advertising: Who’s Your Ringer?"The very first coding experience I can remember is back in grade school when AOL Instant Messenger (AIM) was the cool thing. For your account, you could have a profile box where you write pretty much anything. The game changer was when people started using BUDDY PROFILES to create custom profile accounts (the first social […]
Read more "STEM Education is The Key To Moving Forward"People say money can’t buy happiness. Uhh, have you ever rode a jet ski? I’d say those are pretty damn fun. Disney World, where happiness is born. Tickets to a OneRepublic concert (if you mix them up with One Direction, you’re practically asking to get hit), a Chipotle burrito, going to a Mariners game, hell, a pitcher […]
Read more "Paid $earch: Buying Your Way Into the Limelight"Isn’t she lovely? Isn’t she wonderful? No, I’m not talking about your website, I’m currently in awe of this phenomenal tribute to Stevie Wonder on CBS. However, as the commercials keep rolling on, and let me catch my breath, I can’t help but wonder how many viewers are actually taking notice to businesses and their hashtags, […]
Read more "I Just Called to Say, I Love SEO"Mr. Draper? You’re outdated. Sterling Cooper has been driven into the ground by YouTuber, PewDiePie. Did anyone else’s chest tighten up reading that? And hopefully it isn’t because you chain smoke a pack of Lucky Strikes like our Mad man. It might hurt digesting the fact that traditional sales tactics are dying, and marketing needs to […]
Read more "Inbound Sales Matter, Because It’s Not 1960 Anymore"Whatchu gonna do with all that junk? All that junk inside your trunk — er…trash folder? I’ma get-get-get you to change your mind about why email marketing is still relevant, in fact, 40x more relevant than ever. You’re probably thinking: “yeah…I’m not buying it.” Well, you better hold onto your wallet, because let’s think about […]
Read more "Get You Love Drunk off EMail Marketing"A landing page is just like going on your first date. First impressions are everything. If you show up, and your date is sloppy, comes across as unorganized and cluttered, and if conversation doesn’t spark, your reaction is going to be to get out, FAST, and not come back. But let’s take a moment to put […]
Read more "A Good Landing Page is Like a Great First Date"
brianhaug 