I see you’re in the market for a digital marketer. Because why else would you have clicked this blog? Whether you need to fill a roster, or are looking for a promising rookie to be your ringer in the near future, I can tell you with great confidence I am a strong candidate to fill […]
Read more "What I Can Do For You As Your Digital Marketer"If there’s one thing that I obsess over more than trend metrics, it’s superheroes. It’s no doubt that Hollywood has been riding the superhero train to oodles of money the past decade. However, if you’re a comic geek like myself, you’ll notice studios have been playing it safe with the more popular characters (Spider-Man, Superman, […]
Read more "Analytics, Metrics, and Superheroes. Oh My!"Okay. Let’s just get this out of our system now. How do you direct marketing efforts to people that aren’t focusing on the channels you put your integrated marketing communication (IMC) efforts into? It’s not a trick question, you simply market to where they are, even if that means stuck in traffic in the middle […]
Read more "Mobile Marketing: Wake Me Up So I Can Sell On The Go-Go"As I continue to binge-watch as much Mad Men as I can before the final season dawns upon us, a thought crosses my mind just how different the world of advertising has changed from the days of Mr. Draper. How long would Sterling Cooper last against a powerhouse, such as Wieden+Kennedy in today’s day and […]
Read more "Programmatic Ad Buying vs. Native Advertising: Who’s Your Ringer?"The very first coding experience I can remember is back in grade school when AOL Instant Messenger (AIM) was the cool thing. For your account, you could have a profile box where you write pretty much anything. The game changer was when people started using BUDDY PROFILES to create custom profile accounts (the first social […]
Read more "STEM Education is The Key To Moving Forward"Choosing to watch Hot Tub Time Machine probably wasn’t the best decision I ever made. But not nearly as bad as a decision as having a business with no social media presence. If I took anything away from this movie, it’s that I feel extremely lucky I was born in world with technology to make things as […]
Read more "Not Online? #sucksforyou"Oh. My. God. Becky… look at her website. It is so…bland. Gross. We live in a day and age where information is everywhere. More specifically, it’s practically at our fingertips. All you have to do is connect to the internet, and you’re clicks away from your answer. It’s mind blowing how fast and convenient it is for […]
Read more "My Anaconda Don’t Want None, Unless You Got Content"“Work it harder, make it better. Do it faster, makes us stronger. More than ever, hour after. Our work is never over.” If you think this quote sounds robotic, you’re half right. I am in fact quoting the infectious song from the robotic group, Daft Punk. But if you don’t think this applies to your business, or even […]
Read more "Harder. Better. Faster. Stronger. What Can A/B Testing Do For You?"As I sit here writing this post, while also half watching Mad Men on binge, I can’t help but notice how things have evolved from what the men of Madison Avenue did, and what I currently am setting out to do. And no, I’m not talk comparing his scotch-whiskey on the rocks, to my clearly superior whiskey […]
Read more "Inbound Marketing: Hitting the Broad Side of a Barn"
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